On August 6, according to the latest mobile phone model sales tracking report released by Counterpoint Research, in the first half of 2026, the global high-end smartphone market continued to show growth resilience. Its sales volume increased 5% year-on-year, and its share of total global smartphone sales rose to 29%, a record high, up from 25% in the first half of 2025 and 20% in the first half of 2022. In the first half of 2026, the increase in high-end market share was mainly driven by rising storage costs, and the impact on the middle- and low-end markets was even more significant. With higher profit margins and reduced promotional investment, high-end OEMs can more easily absorb the pressure brought about by rising costs, thus maintaining demand in an environment where the overall market is under pressure.

On August 6, according to the latest mobile phone model sales tracking report released by Counterpoint Research, in the first half of 2026, the global high-end smartphone market continued to show growth resilience. Its sales volume increased 5% year-on-year, and its share of total global smartphone sales rose to 29%, a record high, up from 25% in the first half of 2025 and 20% in the first half of 2022. In the first half of 2026, the increase in high-end market share was mainly driven by rising storage costs, and the impact on the middle- and low-end markets was even more significant. With higher profit margins and reduced promotional investment, high-end OEMs can more easily absorb the pressure brought about by rising costs, thus maintaining demand in an environment where the overall market is under pressure.