According to multiple independent sources, on the last working day of July, Ideal Auto issued an appointment announcement. In order to enhance product competitiveness, with the approval of the R&D Technical Committee, the company will set up cross-sector integrated product and technology innovation working groups in batches. Ma Donghui said that the core logic of the Product and Technology Innovation Working Group can be summarized into four key words: emergence, co-creation, development, and list of achievements, which correspond to the sources, methods of collaboration, pace of promotion, and results of innovation, respectively. At the end of the internal letter, Ma Donghui emphasized that the working group was not established to hold more meetings or write more reports, but rather to build a platform where ideas can be seen and incorporated into products, and user insights can be transformed into real experiences. The Product Department is a first-level department within Ideal. It is managed by Senior Vice President Fan Haoyu and reports directly to Ideal Auto CEO Li Xiang. It has had as many as 300 employees. According to reports, the product division of Ideal Auto still exists, but compared to the peak period, the number is already 4/5 fewer. A person familiar with the matter told us that important businesses such as smart driving products and cockpit products originally under the jurisdiction of the product department have all been split. Currently, about 50 people in the product department are responsible for the “ideal mall” related work.

According to multiple independent sources, on the last working day of July, Ideal Auto issued an appointment announcement. In order to enhance product competitiveness, with the approval of the R&D Technical Committee, the company will set up cross-sector integrated product and technology innovation working groups in batches. Ma Donghui said that the core logic of the Product and Technology Innovation Working Group can be summarized into four key words: emergence, co-creation, development, and list of achievements, which correspond to the sources, methods of collaboration, pace of promotion, and results of innovation, respectively. At the end of the internal letter, Ma Donghui emphasized that the working group was not established to hold more meetings or write more reports, but rather to build a platform where ideas can be seen and incorporated into products, and user insights can be transformed into real experiences. The Product Department is a first-level department within Ideal. It is managed by Senior Vice President Fan Haoyu and reports directly to Ideal Auto CEO Li Xiang. It has had as many as 300 employees. According to reports, the product division of Ideal Auto still exists, but compared to the peak period, the number is already 4/5 fewer. A person familiar with the matter told us that important businesses such as smart driving products and cockpit products originally under the jurisdiction of the product department have all been split. Currently, about 50 people in the product department are responsible for the “ideal mall” related work.