TransUnion research shows marketers’ AI confidence outstrips organizational readiness

PUBT · 2d ago
TransUnion research shows marketers’ AI confidence outstrips organizational readiness
  • TransUnion research flagged an AI “confidence-readiness” gap among US marketers despite rising AI spend expectations.
  • 89% expect AI-enabled marketing investment to increase over the next 12-24 months; 64% expect to hit AI marketing goals.
  • Only 42% rated people readiness as high; 36% rated data and process readiness as high, pointing to execution risk.
  • 48% reported enough visibility into platform AI to optimize with confidence, limiting governance and performance management.
  • Data fragmentation remained a key constraint: 69% cited walled-garden blind spots; 70% cited cross-channel gaps affecting impact measurement.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608050725PRIMZONEFULLFEED9803559) on August 05, 2026, and is solely responsible for the information contained therein.