Changes in Hong Kong stocks | Old Shop Gold (06181) rose more than 5%, the company increased its marketing efforts in the third quarter, and terminal demand is expected to gradually stabilize and excessive

The Zhitong Finance App learned that Old Shop Gold (06181) rose by more than 5%. As of press release, it had risen 5.21% to HK$335.4, with a turnover of HK$262 million.

According to the news, old gold stores in many places have begun to launch discount promotions. According to media reports, a number of long-established gold stores in Shenzhen have begun offering direct 10% off on jewellery. A Beijing SKP sales person told reporters that during the Tanabata themed event, some gold styles from old stores can be as low as 7.9% off. The company's management anticipates a marked increase in revenue and net profit in the second half of the year with product promotion, store optimization, and peak seasons such as Tanabata and National Day in the second half of the year.

Guoxin Securities pointed out that looking ahead to the whole year, as the current gold price stabilizes, the company is also increasing its marketing efforts for important holidays starting in the third quarter. At the same time, the demand for terminals is expected to gradually stabilize and exceed. At the same time, the company continues to optimize channels and products, including the store side continuing to adjust the location and expand the area of existing stores, and the product side increases the speed of iteration to consolidate the brand's recognition of the brand symbol, thus continuing to strengthen the brand power in the medium to long term.