Walmart completes acquisition of streaming TV ad platform Vibe.co

PUBT · 1d ago
Walmart completes acquisition of streaming TV ad platform Vibe.co
  • Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform.
  • The deal expands Walmart Connect’s U.S. commerce media business into connected TV planning, buying, and measurement.
  • Vibe’s platform is expected to broaden access to streaming TV ads for advertisers of all sizes.
  • Founded in 2021, Vibe enables fast campaign launches across premium streaming publishers with flexible budgets and streamlined measurement.


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