Apple media reporter Mark Gurman recently published an article saying that Apple will implement a price increase for the iPhone product line this year. The increase is expected to be between 100 US dollars and 200 US dollars, equivalent to about 675 yuan to 1,350 yuan. This forecast is based on Apple's recent price adjustment strategy for iPad and Mac products. Prices of various iPad and Mac models have all been raised by 100 to 200 US dollars. Gulman believes that the iPhone will follow the same logic of increase. In response to questions from netizens, Gulman pointed out that there are many reasons for Apple's price increase. First, there is pressure at the supply chain level. The company is facing a shortage in the supply of memory chips and main device processors, which directly drives up the procurement costs of core components. Second, the cost increase brought about by product upgrades. The new camera systems used in the iPhone 18 Pro and iPhone 18 Pro Max are more expensive, and there has been a marked increase in R&D and material investment.

Apple media reporter Mark Gurman recently published an article saying that Apple will implement a price increase for the iPhone product line this year. The increase is expected to be between 100 US dollars and 200 US dollars, equivalent to about 675 yuan to 1,350 yuan. This forecast is based on Apple's recent price adjustment strategy for iPad and Mac products. Prices of various iPad and Mac models have been raised by 100 to 200 dollars. Gulman believes that the iPhone will follow the same logic of increase. In response to questions from netizens, Gulman pointed out that there are many reasons for Apple's price increase. First, there is pressure at the supply chain level. The company is facing a shortage in the supply of memory chips and main device processors, which directly drives up the procurement costs of core components. Second, the cost increase brought about by product upgrades. The new camera systems used in the iPhone 18 Pro and iPhone 18 Pro Max are more expensive, and there has been a marked increase in R&D and material investment.