During the 2026 ChinaJoy event, Century Huatong President Xie Fei had a conversation with Sina Technology and other media. Regarding the direction of future new game products, Xie Fei said, “When it comes to investing in new products, the company always abandons subjective judgments and choices. The core strategy is that everything is data-oriented, focuses on continuous iteration, and optimizes the product itself.” She said that in terms of category layout, the company will focus on the leisure category in 2026. The company has accumulated a considerable scale at the SLG circuit, and the leisure category will become an important growth point for future performance. Although this category starts relatively slowly, once large-scale breakthroughs are achieved, the stability of the flow is extremely high, and it is not likely to fluctuate greatly. Xie Fei revealed, “Our R&D and operation system has been standardized to form a methodology that can be replicated. Second, after AI technology is integrated into the R&D and operation process, the efficiency of content updates has been improved, which helps improve user retention.”

During the 2026 ChinaJoy event, Century Huatong President Xie Fei had a conversation with Sina Technology and other media. Regarding the direction of future new game products, Xie Fei said, “When it comes to investing in new products, the company always abandons subjective judgments and choices. The core strategy is that everything is data-oriented, focuses on continuous iteration, and optimizes the product itself.” She said that in terms of category layout, the company will focus on the leisure category in 2026. The company has accumulated a considerable scale at the SLG circuit, and the leisure category will become an important growth point for future performance. Although this category starts relatively slowly, once large-scale breakthroughs are achieved, the stability of the flow is extremely high, and it is not likely to fluctuate greatly. Xie Fei revealed, “Our R&D and operation system has been standardized to form a methodology that can be replicated. Second, after AI technology is integrated into the R&D and operation process, the efficiency of content updates has been improved, which helps improve user retention.”