On Thursday, OpenAI announced price cuts for the two latest artificial intelligence models, GPT-5.6 Terra and GPT-5.6 Luna, only about three weeks until the public launch of the two models. Enterprise customers are increasingly sensitive to costs and are unwilling to deploy high-cost models without a clear return on investment. OpenAI is under pressure to meet the needs of such customers. At the same time, the company also needs to resist competition from tech giants such as Google and Microsoft. These rivals have always promoted cost-effective models. The company said on Thursday that the price of Terra was reduced by 20%, the input token rate was reduced to $2 per million tokens, and the output token rate was $12 per million tokens; the Luna price was reduced by 80%, the input token rate was reduced to $0.2 per million tokens, and the output token rate was $1.2 per million tokens. Sol pricing remains unchanged. OpenAI stated in the announcement: “Our core strategy is still to simultaneously improve model capabilities and operational efficiency, and strive for each generation of intelligent models to complete more tasks at a lower cost.” The launch of ChatGPT in 2022 set off an artificial intelligence boom, driving various industries in the US scrambling to implement this technology, and encouraging employees to use it widely, spawning the so-called “maximizing the use of tokens” phase. Back then, companies encouraged employees to use artificial intelligence as much as possible without worrying about costs. However, as AI related expenses soared, and costs associated with some enterprises reached the scale of several billion dollars, many companies began to actively control expenses.

On Thursday, OpenAI announced price cuts for the two latest artificial intelligence models, GPT-5.6 Terra and GPT-5.6 Luna, only about three weeks until the public launch of the two models. Enterprise customers are increasingly sensitive to costs and are unwilling to deploy high-cost models without a clear return on investment. OpenAI is under pressure to meet the needs of such customers. At the same time, the company also needs to resist competition from tech giants such as Google and Microsoft. These rivals have always promoted cost-effective models. The company said on Thursday that the price of Terra was reduced by 20%, the input token rate was reduced to $2 per million tokens, and the output token rate was $12 per million tokens; the Luna price was reduced by 80%, the input token rate was reduced to $0.2 per million tokens, and the output token rate was $1.2 per million tokens. Sol pricing remains unchanged. OpenAI stated in the announcement: “Our core strategy is still to simultaneously improve model capabilities and operational efficiency, and strive for each generation of intelligent models to complete more tasks at a lower cost.” The launch of ChatGPT in 2022 set off an artificial intelligence boom, driving various industries in the US scrambling to implement this technology, and encouraging employees to use it widely, spawning the so-called “maximizing the use of tokens” phase. Back then, companies encouraged employees to use artificial intelligence as much as possible without worrying about costs. However, as AI related expenses soared, and costs associated with some enterprises reached the scale of several billion dollars, many companies began to actively control expenses.