Jameson, owned by Pernod Ricard, becomes official spirits sponsor of NFL in multiyear deal

PUBT · 1d ago
Jameson, owned by Pernod Ricard, becomes official spirits sponsor of NFL in multiyear deal
  • Pernod Ricard’s Jameson brand signed a multiyear deal as the NFL’s Official Spirits Sponsor, starting this fall.
  • Agreement grants exclusive global league rights excluding Brazil and Mexico, extending Jameson marketing and activation across NFL platforms.
  • Jameson will serve as presenting sponsor of the Super Bowl Tailgate Concert, with additional fan activations tied to marquee league events.
  • Deal covers sponsorship of four NFL International Games per year, with in-stadium branding and hospitality aimed at overseas growth.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pernod Ricard SA published the original content used to generate this news brief via PR Newswire (Ref. ID: CG15373) on July 30, 2026, and is solely responsible for the information contained therein.