NRC Health report says patient loyalty hinges more on trust than faster access to care

PUBT · 2d ago
NRC Health report says patient loyalty hinges more on trust than faster access to care
  • NRC Health research found patient loyalty tied more to trust and confidence than faster access to care.
  • Loyalty dropped to 58% when friction hit before, during, and after care, from 98% with no friction.
  • Report flagged “time well spent” factors such as clarity and feeling heard as key drivers of recommendations.
  • Older consumers reported fewer access barriers than younger cohorts, with 59% citing none versus 37% for Gen Z and Millennials.
  • Live webcast set for Aug. 18 to discuss findings for providers seeking to strengthen retention and referral intent.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NRC Health published the original content used to generate this news brief via Business Wire (Ref. ID: 20260730034478) on July 30, 2026, and is solely responsible for the information contained therein.