Shaftesbury Capital signs Essential Parfums for 795-sq-ft Soho store at 37 Beak Street

PUBT · 2d ago
Shaftesbury Capital signs Essential Parfums for 795-sq-ft Soho store at 37 Beak Street
  • Shaftesbury Capital signed French fragrance brand Essential Parfums for a 795-sq-ft UK debut store at 37 Beak Street in Soho.
  • Opening is scheduled for early October, marking Essential Parfums’ first standalone location outside France.
  • Deal adds to Soho’s beauty and premium retail mix on Beak Street near established operators.


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