On the afternoon of July 30, the 2026 China International Digital Entertainment Industry Conference Summit Forum was held in Shanghai today. At the conference, NetEase Vice President Pang Dazhi delivered a speech and shared his views. He believes that the Chinese game industry urgently needs to shift from “micro-innovation” to a higher level of “originality.” Pang Dazhi said that the Chinese game industry has completed a quantitative transformation over the past 20 years, relying on pragmatic localization innovation and continuous improvement of industrial R&D capabilities; however, as the industry enters a mature stage and players' aesthetics have increased exponentially, the space for traditional micro-innovation is shrinking, and the industry is really calling for a higher level of “originality.”

On the afternoon of July 30, the 2026 China International Digital Entertainment Industry Conference Summit Forum was held in Shanghai today. At the conference, NetEase Vice President Pang Dazhi delivered a speech and shared his views. He believes that the Chinese game industry urgently needs to shift from “micro-innovation” to a higher level of “originality.” Pang Dazhi said that the Chinese game industry has completed a quantitative transformation over the past 20 years, relying on pragmatic localization innovation and continuous improvement of industrial R&D capabilities; however, as the industry enters a mature stage and players' aesthetics have increased exponentially, the space for traditional micro-innovation is shrinking, and the industry is really calling for a higher level of “originality.”