Zip says 66% of Australians grow more selective on spending as value-seeking rises

• Zip released survey research showing a shift to more intentional consumer spending as Australians prioritize value in day-to-day purchases.
• 66% of 1,507 adults said they are more selective with spending than a year ago; 97% said they actively seek best value.
• 55% reported cutting non-essential spending; 46% shopped around more in the past three months to manage essential living costs.
• 78% still spent on at least one non-essential category when budgets felt tight, signaling discretionary demand remains resilient.
• Generational split: 74% of Gen X reported more selective spending; Gen Z and Millennials showed higher use of AI tools to compare options.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zip Co. Ltd. published the original content used to generate this news brief on July 30, 2026, and is solely responsible for the information contained therein.