Recently, the Municipal Market Supervision Bureau formulated and issued the “Shanghai Outdoor Advertisement Publishing Content Compliance Guidelines”, which further refines advertising content review and risk prevention requirements around guiding risks, content risks and compliance issues that tend to occur in outdoor advertising, and provides more clear, specific and operational guidelines for advertisers, advertising operators, advertising publishers and outdoor advertising facility operators to carry out advertising activities in accordance with the law.

Zhitongcaijing · 3d ago
Recently, the Municipal Market Supervision Bureau formulated and issued the “Shanghai Outdoor Advertisement Publishing Content Compliance Guidelines”, which further refines advertising content review and risk prevention requirements around guiding risks, content risks and compliance issues that tend to occur in outdoor advertising, and provides more clear, specific and operational guidelines for advertisers, advertising operators, advertising publishers and outdoor advertising facility operators to carry out advertising activities in accordance with the law.