Changes in Hong Kong stocks | Multiple factors drive strong new consumption, Bruker (00325) rose more than 16%, and Michelle Group (02097) rose nearly 7%

The Zhitong Finance App learned that most of the new consumer concept stocks have strengthened. As of press release, Bruker (00325) rose 16.47% to HK$54.6; Michelle Group (02097) rose 6.96% to HK$227.4; Weilong Mei (09985) rose 6.05% to HK$8.42; Mao Geping (01318) rose 5.89% to HK$60.25; Giant Biotech (02367) rose 5.4% to HK$30.46.

According to the news, on July 13, the State Council officially approved the “15th Five-Year Plan” to expand consumption, making it clear that the total retail sales of social consumer goods will reach about 60 trillion yuan by 2030, and listed “improving the quality of service consumption” and “artificial intelligence+consumption” as new growth poles. Furthermore, data published by the National Bureau of Statistics showed. The total amount of Social Security Zero increased by 1.0% year on year in June, and the increase was positive year on year. It is worth mentioning that in the second quarter of this year, institutions further reduced their spending allocations, and the consumer holdings ratio fell back to the bottom of history. Judging from fund holdings in the second quarter of 2026, public fund holdings were increased by the technology industry, especially electronics and communications, and the consumer industry remained low.

Dongguan Securities previously pointed out that from channel competition to intellectual competition, the logic of reevaluating new consumer leaders is gradually taking shape. The valuation of traditional consumer enterprises mainly revolves around revenue growth, profit growth, store expansion, channel coverage, and cash flow stability; the core assets of new consumer enterprises are no longer just channels and brands, but user mentality, IP assets, emotional shares, and cultural identity. Focus on tourism policies and demand resilience in the short term, focus on the pet economy's increase in single pet consumption in the medium term, and focus on the emotional value and cultural asset accumulation of trendy play IP in the long term.