Dingdong Grocery Shopping announced that its own brand, Dingdong V5, will unify product development standards, complete packaging renewal, and continue to invest in resources such as an exclusive portal on the app's homepage around six major categories, including food and oil seasoning, casual department stores, dairy and alcohol, Japanese frozen, baking, and SC fresh food. According to data released by the company, in June 2026, the penetration rate of Dingdong Grocery Shopping's own brands reached 68.5%, and GMV of non-fresh food brands accounted for more than 35%. Currently, Dingdong V5 has more than 200 SKUs. This upgrade will mainly revolve around iterating and replacing existing products. With the SKU size basically unchanged, Dingdong V5's GMV is expected to increase 50% year-on-year this year.

Dingdong Grocery Shopping announced that its own brand, Dingdong V5, will unify product development standards, complete packaging renewal, and continue to invest in resources such as an exclusive portal on the app's homepage around six major categories, including food and oil seasoning, casual department stores, dairy and alcohol, Japanese frozen, baking, and SC fresh food. According to data released by the company, in June 2026, the penetration rate of Dingdong Grocery Shopping's own brands reached 68.5%, and GMV of non-fresh food brands accounted for more than 35%. Currently, Dingdong V5 has more than 200 SKUs. This upgrade will mainly revolve around iterating and replacing existing products. With the SKU size basically unchanged, Dingdong V5's GMV is expected to increase 50% year-on-year this year.