Qunzhi Consulting: Prices of mainstream display panels are expected to remain flat across the board in July

The Zhitong Finance App learned that the brand's demand to remove inventory forms a game balance with the panel manufacturer's demand to raise prices, which ultimately pushes the price of display panels to flatten across the board. Combining both supply and demand, Sigmaintell (Sigmaintell) expects the price of mainstream display panels to remain flat across the board in July.

Monitor panel

In July, the price of mainstream panel sizes of global displays stopped rising and remained flat, and the market entered a price stability game stage where supply and demand converged in both directions. On the demand side, as the brand's pre-stocking demand was released in the first half of the year, the brand inventory level rebounded to a phased high level, and procurement strategy shifted from active inventory replenishment to inventory removal, and the momentum for collecting goods clearly weakened; on the supply side, production capacity for G8.X generation TV and small to medium size panels was gradually released. Against the backdrop of a month-on-month decline in display panel demand and low supply priority, panel manufacturers generally tend to lower the display panel supply scale; the display panel market showed a two-way matching pattern of “demand contraction and supply convergence”. At the same time, the rise in upstream material prices continues to squeeze panel profit margins, making panel manufacturers unwilling to make price concessions; as a result, the brand's demand to remove inventory forms a game balance with the panel manufacturer's demand to raise prices, which ultimately pushes the price of display panels to flatten out across the board. Combining both supply and demand, Sigmaintell (Sigmaintell) expects the price of mainstream display panels to remain flat across the board in July.

21.5"FHD, Open Cell & LCM mainstream panel prices remained flat month-on-month in July;

23.8"FHD, Open Cell &LCM mainstream panel prices remained flat month-on-month in July;

27"FHD, Open Cell & LCM mainstream panel prices remained flat month-on-month in July.

Notebook panel

In July, the price of mainstream laptop panels around the world continued a steady trend, and the price differentiation between middle and high-end specifications continued. On the demand side, after the concentrated release of brand pre-stocking demand in the first half of the year, demand from major brands entered a phased downward cycle, and procurement strategies shifted to inventory removal. On the supply side, the overall supply of panels remains at a reasonable level, and the continuous rise in upstream material prices is driving the BOM cost of panels higher. This is the core driving force for mainstream panel prices to remain stable across the board. Even if demand weakens month-on-month in the third quarter, it is difficult to push the price of mainstream specifications downward. Combining supply and demand and cost factors, Sigmaintell (Sigmaintell) predicts that the overall laptop panel market price was stable in July, and the performance of various specifications was divided: the prices of low-end and mainstream specifications remained flat month-on-month, and mid-range and high-end specifications were under slight pressure. The panel price performance is as follows:

Low-end HD TN: Prices remained flat month-on-month in July;

IPS FHD&FHD+ products: July 16:9 mainstream specifications and 16:10 entry-level specifications remained flat month-on-month; the prices of mid-range and high-end panels continued to diverge.