Changes in Hong Kong stocks | Lao Shop Gold (06181) rose more than 5% in the afternoon, Lao Shop Gold SKP campaign launched a promotion campaign which is expected to attract wait-and-see customers

The Zhitong Finance App learned that Old Shop Gold (06181) rose more than 5% in the afternoon. As of press release, it had risen 5.22% to HK$394.8, with a turnover of HK$234 million.

According to the news, on July 23, the old store Gold Beijing SKP officially launched the Tanabata promotion. On the basis of a 1,000 discount on the shopping mall event, you can enjoy the discount benefits of shopping mall black gold card members and gold members. Under the low discount promotion, consumers are enthusiastic about queuing up. Under the premise of not changing the rules of shopping malls, the old gold promotion achieved a price reduction by adding superposition rules by the brand, successfully reaching the customer base that had previously waited and watched due to falling gold prices and lack of expectations of price increases.

Nomura previously released a research report saying that the management of the old gold store said in an investor conference call that sales in the second quarter of this year were affected by falling gold prices, and that countermeasures were implemented during the period, such as introducing more attractive rebates and gifts, launching new products at more affordable prices, and providing support and promotion to high-end customers. The results were satisfactory and will be expanded to more stores in the second half of the year. Nomura expects that if the price of gold stabilizes over the next few quarters, the market's pessimism about gold sales in old stores may subside.