“Joint ventures and foreign brands only accounted for 24.5% of the market in June. A quarter of the share, which no one dared to believe three years ago, is actually in front of us today.” Recently, Wang Qian, deputy general manager of Dongfeng Nissan Motor Sales Co., Ltd. opened the session at the 2026 China Auto Forum “How to Break the Brand Game in the New Joint Venture Era” theme forum. This is the first time in seven years since the China Automobile Forum Brand Forum was held that a special session was held for a joint venture brand. This is also closely related to the actual situation of joint venture brands in China. In the past five or six years, joint ventures and independent brands have reversed the pattern of offense and defense. In 2020, the market share ratio of joint venture brands and independent brands was about 64; by the first half of 2026, this pattern had completely reversed — according to China Automobile Association data, Chinese brands sold 9.138 million passenger cars in the first half of the year, with a market share of 71.8%, leaving only 28.2% of the total share of joint ventures and foreign brands. “In the Chinese auto market in 2026, the difficulties of joint venture brands are no longer a minor problem of 'tight hands at the end of the month'. It is a matter of opening mobile banking to see the turnover for half a year, and I found that the original steady progress had been greatly reduced, so we have to quickly think about the real difficulties of new businesses.” Wang Qian said.

“In June, joint ventures and foreign brands accounted for only 24.5% of the market. A quarter of the share, which no one dared to believe three years ago, is actually in front of us today.” Recently, Wang Qian, deputy general manager of Dongfeng Nissan Motor Sales Co., Ltd. opened the session at the 2026 China Auto Forum “How to Break the Brand Game in the New Joint Venture Era” theme forum. This is the first time in seven years since the China Automobile Forum Brand Forum was held that a special session was held for a joint venture brand. This is also closely related to the actual situation of joint venture brands in China. In the past five or six years, joint ventures and independent brands have reversed the pattern of offense and defense. In 2020, the market share ratio of joint venture brands and independent brands was about 64; by the first half of 2026, this pattern had completely reversed — according to China Automobile Association data, Chinese brands sold 9.138 million passenger cars in the first half of the year, with a market share of 71.8%, leaving only 28.2% of the total share of joint ventures and foreign brands. “In the Chinese auto market in 2026, the difficulties of joint venture brands are no longer a minor problem of 'tight hands at the end of the month'. It is a matter of opening mobile banking to see the turnover for half a year, and I found that the original steady progress had been greatly reduced, so we have to quickly think about the real difficulties of new businesses.” Wang Qian said.