Pirelli partners with Pyrum, Synthos, BASF on Europe tyre-to-tyre recycling initiative

PUBT · 3d ago
Pirelli partners with Pyrum, Synthos, BASF on Europe tyre-to-tyre recycling initiative
  • Pirelli launched a Europe “tyre-to-tyre” circularity initiative with Pyrum, Synthos, BASF to increase recycled content in new tires.
  • Program targets lower reliance on virgin raw materials via end-of-life tire collection in Germany from Driver retail sites, motorsport, Breuberg plant scrap.
  • Pyrum will use pyrolysis to produce recovered carbon black, pyrolysis oil; rCB to replace some virgin carbon black in European production.
  • BASF will process pyrolysis oil into chemicals such as butadiene, styrene using mass balance; recycled content allocated to ISCC PLUS-certified Ccycled products.
  • Synthos will convert certified inputs into ISCC PLUS synthetic rubber for high-performance tires, closing a traceable loop back into Pirelli production.


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