JCDecaux expands Latin America programmatic DOOH access via VIOOH SSP partnership

PUBT · 1d ago
JCDecaux expands Latin America programmatic DOOH access via VIOOH SSP partnership
  • JCDecaux linked its full Latin American digital out-of-home inventory to programmatic buying via VIOOH, extending pDOOH to nine additional markets.
  • Move lifts programmatic coverage to 100% of the countries where it operates in Latin America, spanning more than 4,600 digital screens.
  • Network delivers an average 8.2 billion impressions per month, supporting automated planning, buying, and optimization through DSP connections.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. JCDecaux SE published the original content used to generate this news brief on July 20, 2026, and is solely responsible for the information contained therein.