Insider Spends kr993k Buying More Shares In Viaplay Group

Simply Wall St · 3d ago

Investors who take an interest in Viaplay Group AB (publ) (STO:VPLAY B) should definitely note that the Executive VP and Chief Sports & Business Development Officer, Peter Norrelund, recently paid kr1.29 per share to buy kr993k worth of the stock. That's a very decent purchase to our minds and it grew their holding by a solid 12%.

Viaplay Group Insider Transactions Over The Last Year

The President Jorgen Lindemann made the biggest insider purchase in the last 12 months. That single transaction was for kr12m worth of shares at a price of kr1.24 each. Even though the purchase was made at a significantly lower price than the recent price (kr1.39), we still think insider buying is a positive. Because the shares were purchased at a lower price, this particular buy doesn't tell us much about how insiders feel about the current share price.

While Viaplay Group insiders bought shares during the last year, they didn't sell. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

Check out our latest analysis for Viaplay Group

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OM:VPLAY B Insider Trading Volume July 20th 2026

Viaplay Group is not the only stock insiders are buying. So take a peek at this free list of under-the-radar companies with insider buying.

Does Viaplay Group Boast High Insider Ownership?

Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. We usually like to see fairly high levels of insider ownership. Insiders own 0.9% of Viaplay Group shares, worth about kr56m, according to our data. Whilst better than nothing, we're not overly impressed by these holdings.

So What Does This Data Suggest About Viaplay Group Insiders?

The recent insider purchases are heartening. And an analysis of the transactions over the last year also gives us confidence. But on the other hand, the company made a loss during the last year, which makes us a little cautious. Given that insiders also own a fair bit of Viaplay Group we think they are probably pretty confident of a bright future. While it's good to be aware of what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. While conducting our analysis, we found that Viaplay Group has 2 warning signs and it would be unwise to ignore these.

But note: Viaplay Group may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.