Orient Securities released a research report saying that under pressure on the overall retail market, the beauty category showed strong consumer resilience and excellent relative performance. Currently, the share of fund holdings in the US protection sector is at a historically low level, and the market's pessimistic expectations have been fully digested. The bank believes that it can focus on the following three directions: 1) definitive targets for marginal improvement in performance; 2) high-end targets in line with K-type consumer trends; 3) timely layout of overseas markets to bring in new volume targets.

Zhitongcaijing · 2d ago
Orient Securities released a research report saying that under pressure on the overall retail market, the beauty category showed strong consumer resilience and excellent relative performance. Currently, the share of fund holdings in the US protection sector is at a historically low level, and the market's pessimistic expectations have been fully digested. The bank believes that it can focus on the following three directions: 1) definitive targets for marginal improvement in performance; 2) high-end targets in line with K-type consumer trends; 3) timely layout of overseas markets to bring in new volume targets.