Industry insiders said that since this year, every price adjustment for Kweichow Moutai has been based on market supply and demand. Appropriate adjustments made after objective research and judgment in accordance with the principles of “follow the market, relative stability, adaptation of supply and demand, and balance between volume and price” reflect the direction of reform centered on the consumer and real demand markets. Maotai's adjustment of product prices on the i-Maotai platform is a reflection of the self-operated channel's role as a “balancer and stabilizer” in the market. It is also a further implementation of a series of market-based reform initiatives launched by Maotai this year to promote the fair, convenient, and faithful purchase of Maotai liquor by consumers. As the main position of the self-operated system, iMaotai further strengthened its price guidance function and actively reduced the space for hype, fully demonstrating Maotai's ability to maintain market order.

Industry insiders said that since this year, every price adjustment for Kweichow Moutai has been based on market supply and demand. Appropriate adjustments made after objective research and judgment in accordance with the principles of “follow the market, relative stability, adaptation of supply and demand, and balance between volume and price” reflect the direction of reform centered on the consumer and real demand markets. Maotai's adjustment of product prices on the i-Maotai platform is a reflection of the self-operated channel's role as a “balancer and stabilizer” in the market. It is also a further implementation of a series of market-based reform initiatives launched by Maotai this year to promote the fair, convenient, and faithful purchase of Maotai liquor by consumers. As the main position of the self-operated system, iMaotai further strengthened its price guidance function and actively reduced the space for hype, fully demonstrating Maotai's ability to maintain market order.