Relying on the well-known “TIFFANY” trademark rights, the luxury brand Tiffany continues to defend its rights against the local brand “ALFFANY” series of trademarks. The related trademark administrative dispute has already been heard by the Beijing High People's Court. According to public trial records, the administrative case was heard at 9:30 a.m. on July 9. The parties involved in the case included Tiffany & Co., Ltd. of the United States, the State Intellectual Property Office, and the former Haitao Investment Co., Ltd., which has now completed a name change, and the subject name has changed to Shanghai Shili Brand Management Co., Ltd.

Relying on the well-known “TIFFANY” trademark rights, the luxury brand Tiffany continues to defend its rights against the local brand “ALFFANY” series of trademarks. The related trademark administrative dispute has already been heard by the Beijing High People's Court. According to public trial records, the administrative case was heard at 9:30 a.m. on July 9. The parties involved in the case included Tiffany & Co., Ltd. of the United States, the State Intellectual Property Office, and the former Haitao Investment Co., Ltd., which has now completed a name change, and the subject name has changed to Shanghai Shili Brand Management Co., Ltd.