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Hasbro (HAS) Lands Nintendo Zelda Toy Deal Ahead Of 2027 Film

Simply Wall St · 1d ago
  • Hasbro, ticker NasdaqGS:HAS, and Nintendo have agreed a multi year licensing partnership to produce The Legend of Zelda toys.
  • The toy line is scheduled to launch in 2027 alongside the planned live action The Legend of Zelda film.
  • The agreement extends Hasbro's relationship with Nintendo beyond existing franchises and adds a new entertainment linked product range.

Hasbro has been building out its position in branded toys, games and collectibles, and this new Zelda partnership is part of that effort. By working with Nintendo on a franchise that already has a long running global fanbase, the company is adding another entertainment linked pillar alongside its existing licensed and owned properties.

For investors following NasdaqGS:HAS, the 2027 launch timeline creates a defined future milestone tied to a major film release. The outcome of this partnership, and any follow on collaborations that Nintendo and Hasbro might agree, may influence how much weight investors place on licensing and entertainment partnerships within Hasbro's broader business mix.

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NasdaqGS:HAS Earnings & Revenue Growth as at Jul 2026
NasdaqGS:HAS Earnings & Revenue Growth as at Jul 2026

We've flagged 2 risks for Hasbro. See which could impact your investment.

For Hasbro, tying The Legend of Zelda toys to a 2027 live-action film adds another large franchise license to sit alongside its own brands and existing partnerships. This extends the company further into entertainment-linked products, where demand often tracks how well a franchise performs across film, games, and collectibles. With competitors such as Mattel and Spin Master also leaning on major entertainment tie-ins, this Zelda deal helps Hasbro stay visible with a global fanbase that already spends across merchandise, gaming, and media. The timing around San Diego Comic-Con 2026 reveals and the 2027 film gives investors clear checkpoints to see how retailers, collectors, and fans respond to early product reveals, preorders, and promotional activity.

How This Fits Into The Hasbro Narrative

  • The partnership adds another high profile collaboration that aligns with the narrative focus on strong franchise IP and cross-platform licensing, potentially broadening Hasbro’s reach beyond its existing fantasy and sci-fi brands.
  • Relying on an external franchise such as Zelda could reinforce the narrative’s concern about dependence on a small set of powerful IP relationships and licensing terms, which may affect margins if economics are less favorable.
  • The possibility of Zelda-linked crossovers into areas like Magic: The Gathering or other portfolios is mentioned, but that type of integration does not appear to be fully reflected in the broader narrative yet.

Knowing what a company is worth starts with understanding its story. Check out one of the top narratives in the Simply Wall St Community for Hasbro to help decide what it's worth to you.

The Risks and Rewards Investors Should Consider

  • ⚠️ Analysts have flagged two key risks for Hasbro, including debt levels and dividend coverage, and another large licensed franchise could add fixed obligations and complexity if consumer interest disappoints.
  • ⚠️ Heavy reliance on a few big franchises, now including Zelda alongside Magic: The Gathering and Transformers, may leave Hasbro exposed if any single franchise or content cycle underperforms compared with peers like Mattel’s Barbie or Spin Master’s Paw Patrol.
  • 🎁 The Zelda toys create another route for Hasbro to tap into demand for nostalgia, collectibles, and gaming-linked merchandise, which aligns with the rewards analysts see around earnings growth and potential value relative to some fair value estimates.
  • 🎁 Coordinating the toy launch with a major film and existing gaming audience gives Hasbro multiple touchpoints to drive interest and repeat purchases, which could support its effort to build more recurring, franchise-driven revenue alongside competitors in the toy and game sector.

What To Watch Going Forward

Investors in Hasbro may want to watch how the company positions Zelda toys within its overall portfolio, including the balance between collector-focused items and broader mass-market products. Early demand signals from the San Diego Comic-Con 2026 reveals, retailer shelf space, and preorder activity will be useful reference points ahead of the 2027 film release. It will also be worth tracking any announced crossovers between Zelda and other Hasbro franchises, and how management talks about licensing economics and franchise concentration risk in future updates, especially as competitors continue to secure their own entertainment partnerships.

To ensure you're always in the loop on how the latest news impacts the investment narrative for Hasbro, head to the community page for Hasbro to never miss an update on the top community narratives.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.