Xtep flags mid-single-digit Q2 retail sell-through decline for core brand in China

PUBT · 1d ago
Xtep flags mid-single-digit Q2 retail sell-through decline for core brand in China
  • Xtep flagged weaker demand in mainland China, with core Xtep brand retail sell-through down mid-single digits year over year in Q2 2026.
  • Core brand retail discount level held at 25%-30% in Q2, pointing to continued promotional intensity.
  • For H1 2026, core brand retail sell-through fell low single digits year over year; channel inventory turnover ran at 4.5-5 months.
  • Saucony outperformed, with Q2 retail sell-through up low single digits year over year; H1 growth reached low teens.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Xtep International Holdings Limited published the original content used to generate this news brief via IIS, the regulatory disclosure system operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260717-12247649), on July 17, 2026, and is solely responsible for the information contained therein.