CaixaBank Research says heat waves cut repeat visits by foreign tourists to Spain by about 15%

• CaixaBank Research flagged rising heatwaves as a growing hit to Spain’s international tourism loyalty, reshaping destination choices within the country.
• Tourists exposed to exceptionally high temperatures saw return intent drop; in the most extreme episodes, repeat-visit probability was about 15% lower.
• Repeat visitors adjusted toward cooler locations or travel dates, while staying within preferred trip types; over 85% of 2024 Mediterranean repeaters chose Mediterranean again in 2025.
• The analysis warned that weaker repeat demand could erode a key economic engine, lifting pressure on operators to adapt to sustain competitiveness.
• Suggested responses centered on boosting thermal comfort in lodging and public spaces, expanding shade, improving energy efficiency, shifting operating hours.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. CaixaBank SA published the original content used to generate this news brief on July 15, 2026, and is solely responsible for the information contained therein.