On July 14, Philips announced the launch of its first endside AI smart electric toothbrush, Sonicare DiamondClean 9900 Prestige. The product is equipped with SoniCare's third-generation AI and machine learning models, which instantly show problems such as coverage, pressure levels, and whether there is excessive horizontal brushing during the brushing process. The product will be launched on selected retail channels in Europe and the US this fall, and will gradually enter more countries and markets, including China, later this year and 2027.

On July 14, Philips announced the launch of its first endside AI smart electric toothbrush, Sonicare DiamondClean 9900 Prestige. The product is equipped with SoniCare's third-generation AI and machine learning models, which instantly show problems such as coverage, pressure levels, and whether there is excessive horizontal brushing during the brushing process. The product will be launched on selected retail channels in Europe and the US this fall, and will gradually enter more countries and markets, including China, later this year and 2027.