Cushman & Wakefield says Gen Z drives mall shift toward experience-led “third places”

PUBT · 2d ago
Cushman & Wakefield says Gen Z drives mall shift toward experience-led “third places”
  • Cushman & Wakefield analysis flags a shift to “third place” malls as Gen Z drives a return to physical retail.
  • Gen Z accounts for 64% of consumers who prefer in-store shopping, raising pressure to rework tenant mix, programming, layout.
  • Store performance increasingly tied to brand experience, trust, engagement; flexible leasing, pop-ups, modular formats highlighted as key levers.
  • APAC pop-up retail projected at $4.8 billion revenue in 2025, representing 32.4% of global share.
  • South Korea cited as a case study: 2025 visitors hit 18.93 million; Seoul’s Myeongdong vacancy 5.6%, Seongsu 3.7%.


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