360 (601360.SH) made a pre-profit, with an estimated net profit of 180 million yuan to 260 million yuan for the half-year period, turning a loss into a profit

Zhitong Finance App News, 360 (601360.SH) announced that the company expects to achieve a net profit of about 180 million yuan to 260 million yuan attributable to owners of the parent company for the first half year of 2026. Compared with the same period last year, it will turn a loss into a profit.

During the reporting period, the main reasons for the company's pre-profit performance were as follows: first, the company continued to iterate on all Internet products, continuously improve user experience through functional upgrades and refined operation, driving revenue growth in the Internet product business, and increasing gross profit levels simultaneously; second, the company actively adjusted product promotion strategies, optimized resource allocation, and marketing expenses declined year-on-year.