Verisk Analytics Sells Verisk Marketing Solutions To ActiveProspect; Terms Not Disclosed

Verisk (NASDAQ:VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk's underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries.

VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time—always with consumer data security and privacy at the forefront. VMS was formed through the successful integration of Jornaya and Infutor.

Transaction Details

The sale of VMS aligns with Verisk's strategic focus on serving and connecting the global insurance industry, and best positions VMS for long-term growth and product development for all markets it serves.

"This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities," said Lee Shavel, president and CEO of Verisk. "The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead."

ActiveProspect, backed by Five Elms Capital, acquired VMS to complement its software platform offering with robust data capabilities, expanding into the Identity Resolution and Marketing Intelligence space.

"We are excited to bring the VMS and ActiveProspect teams together," said Steve Rafferty, CEO of ActiveProspect. "VMS adds a proven portfolio of identity resolution solutions and consumer insights purpose-built for marketing. They also bring a significant roster of large enterprise customers, accelerating our ability to serve marketing, data, and analytics teams with identity and marketing intelligence solutions."