Tihama Advertising Unit Further Renews Distribution Deal With Houghton Mifflin Harcourt

MT Newswires · 3d ago
10:09 AM EST, 01/08/2026 (MT Newswires) -- Tihama Advertising, Public Relations and Marketing (SASE:4070) unit Tihama Distribution extended its existing distribution agreement with Houghton Mifflin Harcourt until December 2028. The renewed contract, which relates to the media and advertising company's exclusive distribution of the learning technology company's products in Saudi Arabia, includes a provision for automatic renewal, according to a Thursday filing. The partnership started in2010. Tihama expects the transaction to positively impact its educational distribution business.