In 2026, the Department of Culture and Tourism of the Tibet Autonomous Region takes “characteristics, high-end and quality” as its development position, insists on the deep integration of cultural tourism with cultural and plastic tourism, and systematic in-depth implementation of the “nine major projects” of cultural tourism, and strives to reach 16 billion yuan in 2026, an increase of 20% over the previous year, receiving 78 million visitors, and reaching 90 billion yuan in total tourism expenses, an average increase of 10% over the previous year, laying the foundation for achieving the goals of the “15th Five-Year Plan”. Continue to enrich cultural tourism products and vigorously develop new business formats such as immersive experiences, cultural entertainment, and city walks. Implement the “Gesang Flower Blossom Campaign” to promote non-heritage, performing arts, culture and creativity into scenic spots and star hotels. Continue to improve emergency rescue and support capabilities in high-altitude scenic spots, and further promote “full aerobic” operations. Implement the national cultural digitization strategy and promote the construction of the “Digital Intelligence Potala” cultural tourism integration innovation zone and cultural heritage database. Launch special cultural tourism IPs such as “Happy Tibet · Zahidler”.

In 2026, the Department of Culture and Tourism of the Tibet Autonomous Region takes “characteristics, high-end and quality” as its development position, insists on the deep integration of cultural tourism with cultural and plastic tourism, and systematic in-depth implementation of the “nine major projects” of cultural tourism, and strives to reach 16 billion yuan in 2026, an increase of 20% over the previous year, receiving 78 million visitors, and reaching 90 billion yuan in total tourism expenses, an average increase of 10% over the previous year, laying the foundation for achieving the goals of the “15th Five-Year Plan”. Continue to enrich cultural tourism products and vigorously develop new business formats such as immersive experiences, cultural entertainment, and city walks. Implement the “Gesang Flower Blossom Campaign” to promote non-heritage, performing arts, culture and creativity into scenic spots and star hotels. Continue to improve emergency rescue and support capabilities in high-altitude scenic spots, and further promote “full aerobic” operations. Implement the national cultural digitization strategy and promote the construction of the “Digital Intelligence Potala” cultural tourism integration innovation zone and cultural heritage database. Launch special cultural tourism IPs such as “Happy Tibet · Zahidler”.