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RLX’s Expanded Share Buyback Plan Could Be A Game Changer For RLX Technology (RLX)

Simply Wall St · 5d ago
  • In 2025, RLX Technology completed the repurchase of 170,000,000 shares for US$330,000,000, about 12.71% of its share count, and bought an additional 12,849,383 shares for US$17,250,000, before extending its share buyback program through December 31, 2027.
  • This extended and sizeable repurchase effort highlights management’s willingness to return cash to shareholders and may have meaningful implications for RLX’s capital allocation profile.
  • With RLX committing to an extended share repurchase plan through 2027, we’ll now assess how this could influence its investment narrative.

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RLX Technology Investment Narrative Recap

To own RLX, you need to believe that compliant e vapor products and international expansion can offset regulatory and illicit market pressures, while management continues to deploy excess cash in shareholder friendly ways. The extended buyback program itself does not materially change the near term catalyst, which still centers on RLX’s ability to grow compliant market share in China, nor does it reduce the key risk from shifting regulation and enforcement.

Among recent announcements, the most relevant alongside the extended buyback is RLX’s ongoing commitment to cash dividends, including the approved US$0.10 per share payout in early 2026. Together with the sizeable repurchase completion of 170,000,000 shares and fresh 2025 buying, these actions shape how investors might think about RLX’s capital return profile relative to its execution on growth catalysts in regulated and international markets.

Yet behind these shareholder returns, investors still need to weigh the impact of tighter e vapor regulations and enforcement that could...

Read the full narrative on RLX Technology (it's free!)

RLX Technology's narrative projects CN¥5.9 billion revenue and CN¥1.1 billion earnings by 2028. This requires 26.3% yearly revenue growth and about a CN¥373 million earnings increase from CN¥726.8 million today.

Uncover how RLX Technology's forecasts yield a $3.04 fair value, a 32% upside to its current price.

Exploring Other Perspectives

RLX 1-Year Stock Price Chart
RLX 1-Year Stock Price Chart

Two fair value estimates from the Simply Wall St Community span a range of about US$3.04 to US$3.97 per share, underlining how far opinions can spread. You can set those views against the core risk that tighter Chinese and global e vapor regulation may limit how effectively RLX converts its buybacks and dividends into long term business performance, and then explore how other community members are framing that trade off.

Explore 2 other fair value estimates on RLX Technology - why the stock might be worth as much as 72% more than the current price!

Build Your Own RLX Technology Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.