AlphaValue/Baader Europe Cuts EssilorLuxottica's Rating Amid Delay in Smart Glasses Launch

MT Newswires · 5d ago
06:22 AM EST, 01/07/2026 (MT Newswires) -- AlphaValue/Baader Europe changed its investment view on EssilorLuxottica (EL.PA), taking its partner Meta Platforms' (FB2A.F) postponement of the international launch of the Ray-Ban display smart glasses as a sign of "failure." "As we have previously warned, Meta is intentionally limiting sales of these glasses, due to supply constraints," analysts said Wednesday. "Furthermore, industry specialists highlight that the company is likely selling these smart glasses at a loss. Therefore, the delay in the global rollout confirms that Meta/EssilorLuxottica are unable to produce these smart glasses at scale." The French eyewear company's rating was cut to reduce from add, with the price target down to 282 euros from 319 euros.