TikTok Shop, a global e-commerce platform owned by ByteDance, is growing rapidly. According to people familiar with the matter, in 2025, TikTok Shop will have 400 million active consumers; the platform's GMV is close to 100 billion US dollars, after Amazon, Walmart, Shopee, and eBay, ranking fifth and highest in growth rate among mainstream overseas e-commerce platforms. According to information, TikTok Shop was launched in 2021 and has now entered 17 markets around the world, including the US, Japan, and many countries in Europe, Southeast Asia, and Latin America. The platform promotes the “interest e-commerce” model. While growing rapidly, it is also facing fierce competition and challenges from traditional e-commerce platforms in various markets.

TikTok Shop, a global e-commerce platform owned by ByteDance, is growing rapidly. According to people familiar with the matter, in 2025, TikTok Shop will have 400 million active consumers; the platform's GMV is close to 100 billion US dollars, after Amazon, Walmart, Shopee, and eBay, ranking fifth and highest in growth rate among mainstream overseas e-commerce platforms. According to information, TikTok Shop was launched in 2021 and has now entered 17 markets around the world, including the US, Japan, and many countries in Europe, Southeast Asia, and Latin America. The platform promotes the “interest e-commerce” model. While growing rapidly, it is also facing fierce competition and challenges from traditional e-commerce platforms in various markets.