According to people familiar with the matter, in 2025, TikTok Shop will have 400 million active consumers; the platform's GMV is close to 100 billion US dollars, after Amazon, Walmart, Shopee, and eBay, ranking fifth and highest in growth rate among mainstream overseas e-commerce platforms. Also driven by “Black Five,” the platform's GMV surpassed 25 billion US dollars in the fourth quarter, leading eBay; in December, GMV surpassed Shopee in overseas markets. TikTok Shop was launched in 2021 and has entered 17 markets around the world, including the US, Japan, and many countries in Europe, Southeast Asia, and Latin America.

Zhitongcaijing · 4d ago
According to people familiar with the matter, in 2025, TikTok Shop will have 400 million active consumers; the platform's GMV is close to 100 billion US dollars, after Amazon, Walmart, Shopee, and eBay, ranking fifth and highest in growth rate among mainstream overseas e-commerce platforms. Also driven by “Black Five,” the platform's GMV surpassed 25 billion US dollars in the fourth quarter, leading eBay; in December, GMV surpassed Shopee in overseas markets. TikTok Shop was launched in 2021 and has entered 17 markets around the world, including the US, Japan, and many countries in Europe, Southeast Asia, and Latin America.