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How Quest’s New Protein Chips and Big-Box Deals Could Shape Simply Good Foods (SMPL) Investors

Simply Wall St · 4d ago
  • In early January 2026, Quest Nutrition, part of Simply Good Foods, introduced two new high-protein chip flavors, Mexican Street Corn at Target and Pizza via Walmart’s nationwide network, expanding its better-for-you salty snack portfolio.
  • This pairing of flavor innovation with exclusive big-box retail partnerships underscores Simply Good Foods’ emphasis on scaling Quest’s protein-forward snacks through prominent shelf placement and broader consumer reach.
  • We’ll now examine how Quest’s expanded protein chip lineup and retail partnerships may influence Simply Good Foods’ broader investment narrative.

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Simply Good Foods Investment Narrative Recap

To own Simply Good Foods, you have to believe its focus on high protein, better-for-you snacks can offset pressure in Atkins and support earnings after a recent one off loss. The new Quest chip flavors at Target and Walmart support the key short term catalyst of expanding Quest distribution, but do not materially change the biggest risk around execution in growing Quest’s physical availability and offsetting input cost and margin pressures.

Among recent developments, the expanded US$300,000,000 share buyback authorization in October 2025 stands out, as it sits alongside Quest’s ongoing product launches and retailer partnerships. Together, these elements frame a story where management is returning capital while leaning on Quest innovation and wider shelf presence as key supports for earnings, even as the company works through lower profit margins and integration and brand risks elsewhere in the portfolio.

Yet beneath Quest’s growth story, investors should also be aware of how much Simply Good Foods still relies on successfully expanding Quest’s retail footprint and...

Read the full narrative on Simply Good Foods (it's free!)

Simply Good Foods' narrative projects $1.6 billion revenue and $204.1 million earnings by 2028. This requires 4.1% yearly revenue growth and about a $58.8 million earnings increase from $145.3 million today.

Uncover how Simply Good Foods' forecasts yield a $29.40 fair value, a 54% upside to its current price.

Exploring Other Perspectives

SMPL 1-Year Stock Price Chart
SMPL 1-Year Stock Price Chart

Three fair value estimates from the Simply Wall St Community span roughly US$29 to US$55 per share, showing how far opinions on Simply Good Foods can diverge. Before you decide where you stand, it is worth weighing these views against the risk that Quest’s expanded retail push may not fully deliver the sales and margin support the broader business now leans on.

Explore 3 other fair value estimates on Simply Good Foods - why the stock might be worth just $29.40!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.