IBM Becomes The All England Lawn Tennis Club's Official AI, Cloud, Digital Transformation Partner Under Renewed Multi-Year Collaboration

Benzinga · 5d ago

IBM (NYSE: IBM) and The All England Lawn Tennis Club today announced a multi-year renewal of their long-standing, landmark technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application in 2009, to the first integration of enhanced AI-powered solutions in 2017, IBM and the All England Club have collaborated for 36 years to deepen global fan engagement across Wimbledon's world-class digital platforms.

The successful partnership between IBM and the All England Club has long set the standard for creating engaging fan-facing features that have raised the bar for tech innovation in sport. Building on more than three decades of continuous innovation, the new agreement is focused on initiatives to expand the event's global reach and achieve a deeper fan engagement across Wimbledon's digital ecosystem in 2026 and beyond.