Magnite, Cognitiv Announce Integration To Expand Curation Capabilities Throughout ClearLine

Magnite (MGNI), the largest independent sell-side advertising company, and Cognitiv, the leading advanced performance partner powered by deep learning, today announced a real-time data integration to expand curation capabilities available across ClearLine, Magnite's unified activation and curation solution. This collaboration gives media buyers more effective ways to plan, test, and activate custom curated deals, unlocking more dynamic access to premium video inventory.

Real-time curation of media is critical as consumer attention continues to fragment across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv's deep learning models, Magnite can enrich the bidstream for buyers to optimize their omnichannel campaigns to the desired KPIs.