Qunzhi Consulting: Supply contraction accumulates upward momentum, and panel prices are expected to rise moderately in January

The Zhitong Finance App learned that Qunzhi Consulting published an article saying that in the first quarter, panel supply contracted to hedge brand procurement cooling down, and the upward trend in global TV panel prices began to take shape. Against the backdrop of global TV panel supply-side production control, panel prices stabilized across the board in December, and it is expected that prices may rise moderately in January.

On the demand side, the direction of brand procurement in the first quarter shifted from panel preparation to inventory digestion, and overall demand cooled down sequentially. On the one hand, preparations for the competition are gradually entering the final stage, which affected the weakening of the overall procurement drive in the first quarter. On the other hand, the Spring Festival holiday is a production break period for Chinese brands, and they press the short-term pause button in response to the pace of procurement.

As a result, although the increase in storage prices and the tax rebate season still had some positive incentives for brand purchases, overall brand procurement demand in the first quarter still cooled down sequentially. On the supply side, panel manufacturers are determined to control production during the Spring Festival holiday, compounded by rising prices of key panel materials, and the strength and scope of this round of production control by leading manufacturers during the Spring Festival is expected to be stronger than during the 2025 National Day holiday.

Each size is shown as follows:

32”, bottom-up demand supports a balance between supply and demand. The average panel price stabilized in December, and is expected to rise slightly by 1 US dollar in January.

50”. Demand stickiness is limited, but supply is being squeezed by oversized production capacity. Panel prices stabilized in December, and are expected to rise slightly by 1 US dollar in January.

55". Supply tends to be concentrated, supply and demand are gradually balanced. Panel prices gradually stabilized in December, and are expected to rise slightly by 1 US dollar in January.

In terms of large size, G10.5's strong production control led to a marked improvement in supply and demand. Average panel prices stabilized in December, and prices are expected to rise moderately in January.