Citibank analysts pointed out in the report that the craze generated by Labubu, a subsidiary of Bubble Mart, may have reached a phased peak before the next big hit comes out. Currently, Bubble Mart's focus has shifted to how to generate sustainable value from its intellectual property rights. Analysts say the company is creating a new path for its IP that emphasizes aesthetic appeal and emotional connection rather than narrative and function. “We expect Bubble Mart to continue to guide the trend of structured emotional consumption and 'big baby' on a global scale.” They also noted that in addition to Labubu, other iconic IPs, including Twinkle Twinkle, are becoming new growth engines, adding that Bubble Mart is expected to have 5 to 10 top-performing IPs to support steady growth. Bubble Mart's stock price rose 1.7% to HK$199.50 at the close of the previous trading day.

Citibank analysts pointed out in the report that the craze generated by Labubu, a subsidiary of Bubble Mart, may have reached a phased peak before the next big hit appears. Currently, Bubble Mart's focus has shifted to how to generate sustainable value from its intellectual property rights. Analysts say the company is creating a new path for its IP that emphasizes aesthetic appeal and emotional connection rather than narrative and function. “We expect Bubble Mart to continue to guide the trend of structured emotional consumption and 'big baby' on a global scale.” They also noted that in addition to Labubu, other iconic IPs, including Twinkle Twinkle, are becoming new growth engines, adding that Bubble Mart is expected to have 5 to 10 top-performing IPs to support steady growth. Bubble Mart's stock price rose 1.7% to HK$199.50 at the close of the previous trading day.