Orient Securities: AI is expected to accelerate integration into hardware products and focus on AI end-side upgrades and innovation breakthroughs

The Zhitong Finance App learned that Orient Securities released a research report saying that the 2026 International Consumer Electronics Show (CES) will focus on the accelerated empowerment and breakthroughs of end-side AI in traditional consumer electronics (such as computers, home appliances, displays) and innovative hardware (such as AI glasses, headsets, and wearables), while showcasing the continued implementation of AI in industrial, robotics, and intelligent driving scenarios. Related chip, terminal manufacturing and component companies in the industrial chain are expected to benefit.

Orient Securities's main views are as follows:

incident

CES 2026 will be held January 6-9, 2026. CES (Consumer Electronics Show) is one of the world's largest and most influential consumer electronics and technology industry exhibitions.

AI is expected to accelerate integration into hardware products and enable the upgrading of traditional consumer electronics terminals

Some investors believe that progress in end-side AI is currently limited, and there are still bottlenecks in the implementation of the scenario. The bank believes that the implementation of AI on the end side is expected to accelerate in 2026 and be deeply integrated into various hardware products and industry scenarios. Among them, AI is expected to accelerate empowerment on traditional consumer electronics terminals such as computers, displays, and home appliances. In terms of end-side AI chips, AMD, Intel, and Qualcomm are all expected to showcase new processor products with outstanding AI performance at CES 2026. Among them, Intel will launch the first new product based on the 18A process. In terms of overall AI solutions, Lenovo will host an innovative technology conference to showcase its layout in personalized intelligence devices and hybrid enterprise artificial intelligence solutions. In the display field, companies such as Hisense and TCL will showcase their technological advances in AI image quality and Mini LED. In the field of home appliances, companies such as Chase, MOVA, and Stone Technology are also expected to exhibit products such as sweepers and lawnmowers with AI capabilities such as intelligent path planning technology and AI obstacle avoidance systems; companies such as Greenlink will showcase smart products in the fields of security and home use.

Innovative AI hardware is expected to achieve breakthroughs

Some investors believe that innovative AI hardware may still be limited in terms of user acceptance. The bank believes that the functions of innovative categories such as AI glasses and AI headsets are becoming more and more perfect, which is expected to bring about breakthroughs in human-computer interaction experiences. In terms of AI glasses, AI eyewear manufacturers such as Thunderbird Innovation, Imaging Technology, and Microlight Technology will be showcasing products such as optical waveguide AI glasses and AI+AR glasses at CES 2026. In addition to AI glasses, manufacturers such as Go Out and Ask and Guangfan Technology will launch original AI products that innovate human-computer interaction experiences, such as AI recording headphones and AI full-sensing wearables. Among them, Lightwear's AI full-sensing wearable device launched by Lightwear is composed of the world's first active AI headset with visual perception capabilities and a smartwatch; the Japanese company D.O.N will release the world's first waistband sensing wearable device, VITALBELT. In addition, Shadow Stone is also expected to showcase new products such as the Antigravity A1 drone.

Physical AI continues to develop and is gradually being implemented in industrial, robotics, and intelligent driving scenarios

In terms of traditional industrial scenarios, leaders of companies such as Siemens and Caterpillar will deliver speeches at CES 2026, showcasing the company's innovative achievements in the fields of AI, digital twins, and automation technology, as well as large-scale applications of AI in traditional scenarios such as industry and machinery. In terms of robots, Yu Shu will bring the latest interactive demonstration of humanoid robots. Zhiyuan will present its full product line for the first time to the North American market, and Galaxy GM and Deep Cloud will also land on the CES stage with their latest technology and products. In addition, component companies such as Sagiteng Juchuang will also be showcasing technical solutions such as hand-eye collaboration for robots. In the field of intelligent driving, companies such as Anbofu and Bosch will showcase intelligent edge solutions to enable devices to achieve real-time sensing, decision-making, and execution.

Investment recommendations and investment targets

It is recommended to focus on end-side AI upgrades and innovative breakthroughs. Related targets: End-side AI main control chip manufacturers Jingchen Co., Ltd., Aojie Technology, Hengxuan Technology, Lexin Technology, etc.; terminal product manufacturers and brand manufacturers Lenovo Group, Xiaomi Group, Lixun Precision, Lingyi Intelligent Manufacturing, BYD Electronics, Lansi Technology, Fluorite Network, Shadowei Innovation, etc.; AI end-side core component manufacturers Huanxu Electronics, Shunyu Optical Technology, Obi Zhongguang, Suteng Juchuang, Starway Group, and Pengding Holdings.

Risk warning: AI implementation falls short of expectations, risk of downstream demand falling short of expectations, risk of changes in upstream raw material prices.