The 2026 New Year's Day holiday, as the first holiday after the Hainan Free Trade Port was closed and operated, ushered in a “good start” for the tourism market in Hainan Province. According to Haikou Customs data, during New Year's Day, Haikou Customs supervised the sale of 442,000 duty-free goods on the outlying islands, an increase of 52.4% over the previous year; the shopping amount was 712 million yuan, an increase of 128.9% over the previous year. New categories such as miniature drones and electronic guitars have become popular choices sought after by young consumers. According to statistics, during the New Year's Day holiday, Hainan Province received 2.1716 million visitors, an increase of 25.2% over the previous year. The total cost of tourism was 3.136 billion yuan, an increase of 28.9% over the previous year.

The 2026 New Year's Day holiday, as the first holiday after the Hainan Free Trade Port was closed and operated, ushered in a “good start” for the tourism market in Hainan Province. According to Haikou Customs data, during New Year's Day, Haikou Customs supervised the sale of 442,000 duty-free goods on the outlying islands, an increase of 52.4% over the previous year; the shopping amount was 712 million yuan, an increase of 128.9% over the previous year. New categories such as miniature drones and electronic guitars have become popular choices sought after by young consumers. According to statistics, during the New Year's Day holiday, Hainan Province received 2.1716 million visitors, an increase of 25.2% over the previous year. The total cost of tourism was 3.136 billion yuan, an increase of 28.9% over the previous year.