The General Administration of Market Regulation issued an interpretation of the “Guidelines for the Application of Enterprise Names”. What are the expected results of the Guidelines? The interpretation mentioned that the first is to improve the convenience of filing, clarify the process and rules for independent enterprise name declaration, solve questions and explanations for enterprises, and improve the efficiency of name registration. The second is to standardize the market order and maintain a fair competitive market order by clarifying the same and similar comparison rules and prohibitive requirements to prevent chaos such as “patronizing famous brands” and “chasing hot spots.” The third is to strengthen the protection of rights and interests, improve remedies, protect the right to name enterprises, reduce infringement disputes, and at the same time guide enterprises to respect the rights of others first. Fourth, optimize the business environment, and while releasing name resources, remind enterprises to maintain the compliance bottom line and reduce institutional transaction costs for enterprises.

The General Administration of Market Regulation issued an interpretation of the “Guidelines for the Application of Enterprise Names”. What are the expected results of the Guidelines? The interpretation mentioned that the first is to improve the convenience of filing, clarify the process and rules for independent enterprise name declaration, solve questions and explanations for enterprises, and improve the efficiency of name registration. The second is to standardize the market order and maintain a fair competitive market order by clarifying the same and similar comparison rules and prohibitive requirements to prevent chaos such as “patronizing famous brands” and “chasing hot spots.” The third is to strengthen the protection of rights and interests, improve remedies, protect the right to name enterprises, reduce infringement disputes, and at the same time guide enterprises to respect the rights of others first. Fourth, optimize the business environment, and while releasing name resources, remind enterprises to maintain the compliance bottom line and reduce institutional transaction costs for enterprises.