Recently, Douyin Life Service released New Year's Day consumption data. According to the data, from December 30, 2025 to January 1, 2026, there was a marked increase in consumption such as supermarket shopping, cross-city cultural tourism, ice and snow hot spring tours, and offline handmade experiences within the platform. Specifically, sales of shopping vouchers in Douyin supermarkets increased 164% year over year, while sales of clothing, shoes, hats, and jewelry increased 147% and 109% year over year, respectively.

Recently, Douyin Life Service released New Year's Day consumption data. According to the data, from December 30, 2025 to January 1, 2026, there was a marked increase in consumption such as supermarket shopping, cross-city cultural tourism, ice and snow hot spring tours, and offline handmade experiences within the platform. Specifically, sales of shopping vouchers in Douyin supermarkets increased 164% year over year, while sales of clothing, shoes, hats, and jewelry increased 147% and 109% year over year, respectively.