After “iMaotai” was released at a price of 1,499 yuan for several days, the wholesale price of the 53-degree 500-ml Flying Moutai once again entered a downward channel. According to data from several third-party pricing platforms, the wholesale price of Flying Moutai today in 2025 once again fell below 1,499 yuan/bottle, a cumulative drop of about 100 yuan/bottle from a week ago. The industry believes that the release of “i-Maotai” is basically being digested by real market demand. This can also effectively increase Maotai's revenue, but the long-term impact on the industry remains to be seen.

After “iMaotai” was released at a price of 1,499 yuan for several days, the wholesale price of the 53-degree 500-ml Flying Moutai once again entered a downward channel. According to data from several third-party pricing platforms, the wholesale price of Flying Moutai today in 2025 once again fell below 1,499 yuan/bottle, a cumulative drop of about 100 yuan/bottle from a week ago. The industry believes that the release of “i-Maotai” is basically being digested by real market demand. This can also effectively increase Maotai's revenue, but the long-term impact on the industry remains to be seen.