Lyon: A new round of automobile subsidies is expected to help release consumer demand for 150,000 yuan models

The Zhitong Finance App learned that Lyon released a research report saying that in the last week of 2025, mainland car orders remained roughly flat on a weekly basis. The bank expects car sales in the first quarter of 2026 to benefit from the continuation of the subsidy policy and traditional demand before the Lunar New Year.

According to the regulatory authorities' remarks, stimulating consumption will be the top priority in 2026, and funds will continue to be allocated to support car trade-ins, and the subsidy amount will be calculated as a percentage of the vehicle price. The bank expects that the relevant measures will have a positive impact on models priced at about 150,000 yuan, while the impact on low-priced models will be neutral. At the same time, it will further promote the continuous transformation of new energy vehicles to high-end.

Overall, the bank believes that the continuation of the subsidy policy will help release uncertain consumer demand from the fourth quarter of 2025 to the first quarter of 2026.