Changes in Hong Kong stocks | Home appliance stocks are rising across the board, and the introduction of the home appliance trade-in policy in '26 is expected to boost consumer electronics

Zhitongcaijing · 5d ago

The Zhitong Finance App learned that home appliance stocks rose across the board. As of press release, Skyworth Group (00751) rose 10.45% to HK$5.18; Midea Group (00300) rose 5% to HK$89.2; Haier Smart Home (06690) rose 4.2% to HK$25.3; and Hisense Home Appliances (00921) rose 2.33% to HK$23.72.

According to the news, the National Development and Reform Commission and the Ministry of Finance jointly issued the “Notice on Implementing Large-scale Equipment Renewal and Consumer Goods Trade-In Policies in 2026” on December 30. Orient Securities believes that the short-term domestic sales pressure situation is expected to improve after the national subsidy funds are in place in the first quarter of '26; considering the overdraft effect of subsidies, domestic sales will gradually enter the post-subsidy era in 2026, and the preferred leader with active dividend repurchase guidelines and steady operation is preferred.

SDIC Securities released a research report saying that looking ahead to 2026, in terms of domestic sales, the home appliance trade-in policy will continue as scheduled, and the new policy has optimized the scope of support, subsidy standards and implementation mechanisms. We expect domestic consumer electronics consumption to maintain steady performance, and white and black electronics companies with R&D, channel and brand advantages will benefit more from the new policy; in terms of export sales, trade conflicts between China and the US tend to ease, and tariff pressure is expected to decrease, and the global production capacity of home appliance companies will gradually be released, and emerging markets will continue to contribute more.